Privacy Policy - Summary

FULL PRIVACY POLICY
1. WHO WE ARE
This website is operated by AXN FITNESS LTD.
For the purposes of UK data protection law, AXN FITNESS LTD is the data controller responsible for determining how and why your personal information is used.
Our company details are:
AXN FITNESS LTD
Registered in England and Wales
Company number: 16919528
Registered office:
Quadrant Court
44-45 Calthorpe Road
Edgbaston
Birmingham
England
B15 1TH
Email: axn.clothing.hq@gmail.com
Our current registered company details are recorded at Companies House.

2. INFORMATION WE COLLECT
Depending on how you interact with us, we may collect the following categories of personal information.
Identity and contact information
This may include:
your name;
email address;
telephone number;
billing address;
delivery address; and
account details.
Order and transaction information
This may include:
products purchased;
order numbers;
order value;
delivery information;
returns and refunds;
discounts or promotional codes used; and
transaction information provided to us by our payment providers.
We do not store your full payment card details. Card payments are handled by third-party payment providers.
Account information
If you create an AXN FITNESS account, we may process information relating to:
your account;
previous orders;
saved preferences; and
account activity.
Communications
If you contact us, we may retain information contained in:
emails;
customer service enquiries;
return requests;
complaints;
social media messages; and
other correspondence.
Marketing information
Where applicable, we may collect:
whether you have agreed to receive marketing;
your marketing preferences;
whether you have opened or interacted with marketing communications; and
whether you have unsubscribed from marketing.
Website and device information
When you use our website, we may collect certain technical information, depending on your cookie choices, including:
IP address;
browser type;
device type;
operating system;
website activity;
pages viewed;
referring website;
approximate location derived from technical information; and
cookie or similar technology identifiers.
For further information, please see our Cookie Policy.
Reviews and user-generated content
Where you choose to submit a review, photograph, video, testimonial or other content, we may process:
your name or username;
the content submitted;
photographs or videos you provide; and
information associated with your submission.
Please remember that information you choose to publish as part of a public review may be visible to other users.

3. HOW WE COLLECT YOUR INFORMATION
We collect most personal information directly from you, including when you:
purchase a product;
create an account;
sign up for marketing;
contact customer service;
make a return;
enter a promotion;
submit a review; or
interact with our website.
We may also receive limited information from third parties where necessary to provide our services, including:
payment providers;
ecommerce service providers;
delivery and courier companies;
fraud prevention services; and
technology providers.

4. HOW AND WHY WE USE YOUR INFORMATION
UK data protection law requires us to have a lawful basis for processing your personal information.
Processing your orders
We use your information to:
accept and process orders;
take or confirm payments;
arrange delivery;
provide order updates;
manage returns;
provide refunds; and
deal with problems relating to your purchase.
Lawful basis: Performance of a contract with you.
Without certain information, such as your name, delivery address and contact details, we may be unable to fulfil your order.
Managing your account
Where you create an account, we may use your information to operate and maintain that account.
Lawful basis: Performance of our contract with you and our legitimate interests in providing and improving our customer services.
Customer service
We may use your personal information to:
respond to questions;
investigate complaints;
resolve problems;
deal with returns; and
communicate with you regarding your order.
Lawful basis: Performance of our contract with you and our legitimate interests in providing customer support.
Fraud prevention and website security
We may process information where reasonably necessary to:
prevent fraud;
detect suspicious transactions;
protect our customers;
protect our website and systems; and
enforce our Terms & Conditions.
Lawful basis: Our legitimate interests in protecting AXN FITNESS and our customers from fraud, misuse and security threats, and where applicable compliance with our legal obligations.
Legal and regulatory obligations
We may process and retain information where necessary to:
comply with tax and accounting obligations;
comply with consumer protection laws;
respond to valid legal requests;
establish or defend legal claims; and
comply with other legal or regulatory obligations.
Lawful basis: Compliance with a legal obligation and, where appropriate, our legitimate interests in protecting our legal rights.
Improving AXN FITNESS
We may use information to understand:
how customers use our website;
which products are popular;
website performance;
customer experience; and
how our business can be improved.
Where information can reasonably be anonymised or aggregated, we may use it in that form.
Lawful basis: Our legitimate interests in operating, understanding and improving our business. Where cookies or similar technologies require consent, we will seek consent before using them.

5. MARKETING
We may send you information about:
new AXN FITNESS releases;
product launches;
restocks;
promotions;
discounts; and
other AXN FITNESS news.
We will only send electronic marketing where we have an appropriate legal basis and where the requirements of applicable electronic marketing law are satisfied.
This may be because:
you have specifically consented to receive marketing; or
where permitted by law, you previously purchased or negotiated to purchase products from us and the requirements of the existing-customer or “soft opt-in” rules are satisfied.
Where the soft opt-in is used, customers must have been given an opportunity to opt out when their contact details were collected and must be given an opportunity to opt out in every subsequent marketing communication.
You can unsubscribe from marketing at any time by:
using the unsubscribe link contained in our emails; or
contacting us at axn.clothing.hq@gmail.com.
Opting out of marketing will not prevent us from sending essential service communications relating to an order, return, refund or account.
We may retain a limited record of your opt-out so that we can ensure we respect your marketing preference.

6. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies.
Some cookies are necessary for our website to function, for example to:
operate the shopping basket;
maintain website security;
remember essential preferences; and
enable checkout.
Other cookies may be used, subject to your choices, for purposes such as:
analytics;
website performance;
personalisation; and
advertising or marketing.
Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device.
You should be able to reject or manage non-essential cookies through our cookie controls.
UK ICO guidance states that non-essential cookies should not be placed before the user has given valid consent and that merely continuing to browse a website does not constitute sufficient consent.
Please see our Cookie Policy for further information about the cookies and technologies used by AXN FITNESS.

7. WHO WE SHARE YOUR INFORMATION WITH
We do not sell your personal information.
We may share personal information with trusted organisations where necessary to operate our business, including:
Ecommerce and website providers
Providers that host, maintain or support our online store and website.
Payment providers
Payment processors that securely process transactions.
Delivery and logistics providers
Couriers and fulfilment providers that deliver customer orders.
IT and technology providers
Companies providing hosting, cloud storage, security, communications and other technical services.
Marketing and analytics providers
Where permitted by law and subject to your cookie and marketing choices, we may work with providers that help us understand website usage, measure advertising or communicate with customers.
Professional advisers
We may share information where necessary with professional advisers such as accountants, insurers or lawyers.
Regulators and authorities
We may disclose information to:
courts;
law enforcement;
tax authorities;
regulators; or
other public authorities,
where we are legally required or permitted to do so.
We require service providers handling personal information on our behalf to protect it appropriately and use it only for authorised purposes.

8. INTERNATIONAL DATA TRANSFERS
Some of the technology and service providers used to operate an ecommerce website may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take steps required by applicable data protection law to ensure that appropriate safeguards are in place.
Depending on the destination and provider, these safeguards may include:
UK adequacy regulations;
the UK International Data Transfer Agreement;
the UK Addendum to approved EU Standard Contractual Clauses; or
another lawful transfer mechanism.
You may contact us if you would like further information about the safeguards relevant to your personal information.

9. HOW LONG WE KEEP YOUR INFORMATION
We do not keep personal information for longer than is reasonably necessary.
The period for which information is retained depends on:
why it was collected;
whether it is still needed to provide our services;
legal and regulatory requirements;
tax and accounting requirements;
fraud prevention requirements; and
whether the information may be needed to establish or defend a legal claim.
For example, certain order and transaction records may need to be retained for several years to meet accounting, tax and legal requirements.
Marketing information may be retained while you remain subscribed. If you unsubscribe, we may retain limited information on a suppression list so that we know not to send you further marketing.
Where information is no longer required, we will delete it, anonymise it or otherwise dispose of it appropriately.

10. HOW WE PROTECT YOUR INFORMATION
We take appropriate technical and organisational measures designed to protect personal information against:
unauthorised access;
accidental loss;
misuse;
alteration;
disclosure; and
destruction.
Access to personal information is restricted to people and service providers who reasonably need it for legitimate business purposes.
However, no online service or method of electronic storage can be guaranteed to be completely secure.

11. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data protection law gives you a number of rights.
Right of access
You may ask us for a copy of the personal information we hold about you.
Right to rectification
You may ask us to correct personal information that is inaccurate or complete information that is incomplete.
Right to erasure
In certain circumstances, you may ask us to delete your personal information.
This right is not absolute. For example, we may need to retain information to comply with legal, tax or accounting requirements.
Right to restrict processing
In certain circumstances, you may ask us to restrict how we use your personal information.
Right to object
You may have the right to object to processing based on our legitimate interests.
You have the right to object to the use of your personal information for direct marketing.
Right to data portability
In certain circumstances, you may ask us to provide information you supplied to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.
Right to withdraw consent
Where we rely on your consent, you may withdraw that consent at any time.
Withdrawal does not make any processing carried out before consent was withdrawn unlawful.
Rights relating to automated decision-making
You may have rights in relation to certain decisions made solely through automated processing where those decisions have legal or similarly significant effects.
To exercise your rights, contact:
axn.clothing.hq@gmail.com
We may need to verify your identity before fulfilling certain requests.
We will respond within the period required by applicable data protection law.

12. THIRD-PARTY WEBSITES
Our website may contain links to websites operated by third parties.
If you follow a link to another website, that organisation may collect information from you in accordance with its own privacy policy.
AXN FITNESS is not responsible for the privacy practices of third-party websites.
We encourage you to read their privacy information before providing personal data.

13. CHILDREN'S PRIVACY
Our website is not intended to knowingly collect personal information from young children without appropriate involvement from a parent or guardian.
If you believe that a child has provided personal information to us inappropriately, please contact us at:
axn.clothing.hq@gmail.com
and we will review the matter.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including where:
our services change;
the technologies we use change;
our business practices change; or
legal or regulatory requirements change.
The latest version will be published on this page and the “Last updated” date will be amended accordingly.
Where a change is particularly significant, we may take additional steps to bring it to your attention where appropriate.

15. HOW TO CONTACT US
If you have any questions about:
this Privacy Policy;
how we use your information;
your privacy rights; or
a concern about our handling of personal information,
please contact:
AXN FITNESS LTD
Email: axn.clothing.hq@gmail.com
Registered office:
Quadrant Court
44-45 Calthorpe Road
Edgbaston
Birmingham
England
B15 1TH
Company number: 16919528
16. HOW TO COMPLAIN
If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate your concern.
You also have the right to make a complaint to the UK's data protection regulator, the Information Commissioner's Office (ICO). Providing the right to complain to the supervisory authority is part of the information the ICO expects organisations to provide in their privacy notices.
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
The ICO confirms these as its current head-office contact details.